Supplier Benefits

Group Purchasing Organizations (GPO)

A group purchasing organization leverages the collective buying power of its members to secure discounted prices from suppliers and retailers.

WHY SELL THROUGH A GROUP PURCHASING ORGANIZATIONS?

Simple – the GPO does a lot of the sales and marketing work for you! They gather customers, present your products and drive business to you. They also do you the favor of culling down the number of products offered. So instead of your customers having to choose between dozens, if not hundreds, of suppliers of an individual item, in the GPO they have a handful of top suppliers to choose from.

Here, you’ll seamlessly connect with numerous buyers through a unified platform, simplifying your sales process. This not only leads to a reduction in sales and marketing expenditures but also drives up sales volume and enhances profit margins.

GPOs play a pivotal role in elevating your brand’s visibility and reputation within our industry. Collaborating with a GPO and its members opens doors to invaluable market insights, positioning you strategically.

Within the GPO network, you’ll discover potential collaborations with fellow suppliers, fostering synergistic opportunities that can prove highly beneficial.

Expanding your network through Conx420 acts as a risk mitigation strategy, especially if you’ve been dealing primarily with a few major buyers. Now, you have the potential to sell your products to a vast and diverse customer base spanning the entire nation.

WHAT DOES IT COST ME?

As a supplier, there is a one-time set-up fee of $999. This can often be waived, so speak to a sales representative today. Obviously, the GPO will require some special discounts and offers for its members, but, outside of that, it is completely free for you to be a supplier.

GPO’s are voluntary member-based organizations. Buyers join by paying a small monthly fee in exchange for membership. Once they’ve joined, they have immediate access to the GPO’s benefits.

BUT DO I LOSE MONEY BY OFFERING A HEALTHY DISCOUNT?

While it is true you will offer the buying members of the GPO a discount off their wholesale pricing, you need to remember what you are saving. All the sales and marketing expense of getting your offer in front of a new customer go away. Plus, the GPO is always pushing for reorders of your product. Why? Because it is important for the GPO to drive dollars to you, incentivizing you to give better discounts.

WHY JOIN CONX420?

Joining Conx420 offers you the competitive edge you’ve been looking for. Through GPOs, you can provide competitive pricing while gaining access to a significantly larger customer base, putting you in a prime position for success.